Yerevan, June 6. /Arka/. Public Relations in Information Technologies Area in Armenia seminar was held last weekend in Tsakhkadzor. Executive Director of Enterprise Incubator Foundation- EIF – Bagrat Yengibaryan said it is necessary to understand today how much IT-related problems are comprehensive to ordinary people. In his words, there is an opinion that IT area capability and development and its further success is connected with public awareness. “The area is interesting not only in itself, but also constitutes a significant impetus for development of other areas, particularly advanced technologies”, Yengibaryan said. In his opinion, the key problem in the course of work with media is connected with the complexity the problems. He said explanation of the problems not always produces results. The EIF Executive Director said constant search of intrigue and news in IT area is not always effective. “We are trying to understand how such an intermediate kink as mass media can present IT goals to private sector and community”, Yengibaryan said. In his words, the main aim of the seminar was to understand stile of journalists’ activity, not inform them. “It is obvious that any area, upon reaching success, wants to be noticeable, journalists play exclusive part in this matter”, Yengibaryan said. In his opinion, previous seminar was one of the most successful ones, as journalists freely expressed their views and speak on what they interested in. He thinks right inferences need to be drawn now from the chaotically raised issues and proposals heard at the seminar.
The seminar’s participants came up with concrete proposals on enhancement of IT-sphere covering in Armenia. In particular, it was proposed to create some virtual territory to be in touch with the journalists engaged in this area, to conduct courses to upgrade their qualification, to take incentive measures for the best IT coverage and to institute PR specialist or Press Secretary post in IT companies.
The seminar was organized by Enterprise Incubator Foundation in association with P. aRt company.
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