YEREVAN, JANUARY 21. ARMINFO. This year Yerevan Brandy Company is planning to increase its sales by 5%, says YBC Commercial Director Serge Ter-Saakyan.
He says that in 2004 YBC sold 4 mln l of brandy – almost as much as in 2003. 75% was sold to Russia – 8% rise. This year’s increase is due to growing grape procurements.
Ter-Saakyan says that YBC is planning to change its bottles and labels for better market promotion. This will allow to sell brandy high and to make forgery low.
In three months YBC will present new brandies in Russia and Armenia and in second half 2005 in Ukraine and Belarus. This year the company is also planning to open an office in Kazakhstan. It has offices in all the CIS countries except Central Asia.
YBC President and Director General Erve Karoff says that in 2005 the company’s strategy is aimed at promoting premium (Akhtamar) and super-premium (Nairi) brandies which showed good sales in 2004.
YBC was bought by Pernod Ricard (France) in May 1999 for $30 mln. The company’s trade marks are registered in 47 countries with brandies sold in 25 countries.