The Yerevan Brandy Company, owned by French Pernod Riccard, has said it is going to sue another big brandy producer, Ararat winery, for violation of its trademark rights.
A press release by Yerevan Brandy Company said the trademark Ararat, which belongs to it, is used by Ararat company for several brands of its products.
The Yerevan Brandy Company said the decision to apply to court has been prompted by the unwillingness of Ararat winery to settle the question in an amicable way.
The Yerevan Brandy Company said this kind of “usurpation” was damaging Armenia’s international image and violating intellectual property rights, which in turn may create additional obstacles for Armenia’s pending accession to the World Trade Organziation.
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