Armenia’s state structures should immediately support the entry of Armenian winemakers into the Russian market, Avag Arutunian, Chairman of Armenian Winemakers’ Association told journalists on June 6.
“State officials should act quickly taking into account the potential of Armenian winemakers and expected risks,” he noted.
Arutunian stressed that as long as Georgian and Moldavian wines weren’t being exported to the Russian market, Armenia should make a move to fill the gap within the next 2-3 months. “Otherwise, it’ll be too late,” Arutunian believes.
He pointed out that for the last two months France, Italy and Azerbaijan have all increased their wine exports to Russia and that Portugal, Bulgaria, Tajikistan and Uzbekistan were all planning to do the same.
At the same time, he noted that Armenia produces high-quality wines. He specified that it was not profitable for Armenia to occupy the low-quality and cheap wines niche that was opened up after imports of Moldavian wines costing between USD 1.5-1.7 per bottle were banned, because that price is too low for most Armenian brands.
“Armenia will be content with selling wines at a cost of USD 2-2.5 or higher,” he noted. (Black Sea Press)
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