GOVERNMENT PLANS TO SPEND THOUSAND OF US DOLLARS TO ADVERTISE ARMENIA AS TOURIST DESTINATION

YEREVAN, FEBRUARY 20, ARMENPRESS: The Armenian government plans to spend thousands of US Dollars this year to advertise the country as an attractive tourist destination and especially its winter resort town Tsakhkadzor, on CNN, BBC and Euronews.

Mekhak Apresian, head of a department at the trade and economic development ministry, dealing with tourism said before launching the advertising campaign Armenia should prepare for an inflow of thousands of foreign tourist. He said the ministry had designed and approved an extensive plan of actions- opening of new cafes, restaurants and entertainment centers- to make Tsakhkadzor meet international standards.

He said the ministry would also print special booklets to advertise Tsakhkadzor and distribute them at Zvartnots airport. He said the plan also includes monitoring of ecological situation in the resort zone, establishment of a rapid reaction system. The 2006 budget has earmarked 29 million drams for Tsakhkadzor.