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TSAKHKADZOR – INTERNATIONAL TOURIST RESORT?

On June 9, the government of Armenia drew up a project of making Tsakhkadzor an international tourism center by the year of 2007. Ara Petrosian, deputy minister of trade and economic development, told a press conference that the project will cost 1.6 billion AMD. It is envisaged that international organizations and the private sector will allocate additional 70 million AMD.

The deputy minister emphasized that the new cable railway made the project possible. This meant that all infrastructures will be built around the cable railway. Ara Petrosian thinks that the main aim of the project is to spur visits to the resort and Armenia as a whole. He assured that the number of tourists will grow by 10 percent reaching 20-25 thousand.

The second important aim is to prolong the tourist season in Armenia. Today, Armenia is known to the international market as a country of spring, summer and autumn tourism season. Once Tsakhkadzor is developed, Armenia will become all-the-year-round tourism country. Besides the historic and cultural tourism, the sports tourism will develop as well.

The project also looks to boosting inner tourism and develop business in that region. The deputy minister said that they will launch ad campaign on CNN, BBC, Euro News and others. Negotiations with the World Tourism Organization are under way to arrange advertising.

Answering a question about the number of tourists visiting Armenia, Ara Petrosian said that last year the country hosted 260.000 tourists. He noted that it is the WTO that defines whether the traveler is tourist or not. According to that definition, regardless a person’s visit aim, he is considered a tourist if travels within certain time frame, stays at hotel and does not get employed for the time being. If he stays longer than his planned schedule, then he is not a tourist. This is the definition by which officials count tourists arriving in Armenia.

By Ara Martirosian

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